Companies that are used to creating and posting content internally for their colleagues transition better to external employee advocacy than those that do not. This is why Visibly focusses so heavily on internal communications. Employee advocacy start internally, not on social media.
Visibly helps communication functions to better understand their own workforce, and specifically the alignment between core values and employee behaviours. Behaviours are expressed through employee content, however it is the workforce feedback that gives communication department the data they need to drive change.