Marketing

Humanise your brand and attract more customers into the funnel 
With the increase in customer acquisition cost (CAC) on paid social, and the decline of organic reach, we are all having to carefully consider our customer acquisition models. Collectively employees have far more connections on social media than the average corporate Marketing department. Consumers (B2B & B2C) are also far savvier buyers and less trusting. For this reason Marketers are looking to their greatest brand ambassadors for help to break through the noise. Empowering employees to talk on behalf of the brand is the most compelling and economical way to tell your brand story.
Humanise your brand and attract more customers into the funnel
Find out how we help you build an authentic brand
It was Steve Jobs of Apple who said “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
Find out how we help you build an authentic brand

Well, the world is not getting any quieter, and it’s not going to change anytime soon. In an era when prospects no longer wish to be sold to, it has never been more important for Marketers to build trust online. Social selling is about person to person relationships, and ultimately about building trust. Social selling enables salespeople to nurture relationships over the long term, and removes the need for cold selling. That means faster conversion rates and happier, long term clients who deliver a higher lifetime value to the business. For this reason, as a Marketer of any discipline you need to look internally first. Articulating your brand around your people and empowering your own employees to talk on behalf of the organisation. 

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