Well, the world is not getting any quieter, and it’s not going to change anytime soon. In an era when prospects no longer wish to be sold to, it has never been more important for Marketers to build trust online. Social selling is about person to person relationships, and ultimately about building trust. Social selling enables salespeople to nurture relationships over the long term, and removes the need for cold selling. That means faster conversion rates and happier, long term clients who deliver a higher lifetime value to the business. For this reason, as a Marketer of any discipline you need to look internally first. Articulating your brand around your people and empowering your own employees to talk on behalf of the organisation.