Marketing

Employee Generated Content – The Marketers Secret Weapon

Employee generated content (EGC) is the standout new Marketing weapon for companies. Most buyers see through the automation and personalisation techniques used by organisations. Marketers have realised that promoting the people behind the brand shows a side of the business that is more accessible, real and unfiltered. However getting employees to support content creation can …

Marketing

The power of story telling

The power of story telling “Do you document the bad times?” This was the question that somebody recently put to me at an event I attended. I wasn’t too sure what she meant at the time, but on speaking more, I found out she was talking about storytelling. When I founded my first company in …