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Employee Experience

Employee Experience & The Future of Work

Employee experience (EX) describes the entire experience of your organisation from the perspective of an employee. It starts as a job seeker, then continues as a candidate, before on-boarding into a new employee. It touches retirement and even alumni. Each stage brings with it an expectation, one that has never been so driven by the …

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Moore’s Law of Employee Experience: Great Talent Warrants Great Standards

You’re walking down the street and every step you take is one meter long. How many meters have you crossed after 6 steps? 6 meters. That’s what’s called linear growth, where you simply add the constant (1 meter). But now you’re walking down the street and every next step you take is twice as big …

How To Connect Employee Goals To Business Outcomes

Objectives & Key Results: How To Connect Employee Goals To Business Outcomes “You do what you track. You get what you measure.” This is the quote from Peter Drucker, one of the greatest management minds of the 20th century. He was the first to recognise that there are three distinct types of workers: • The …

Purpose and Ikigai (Podcast)

In November we attended the FIRM event in Cambridge where we heard Katherine Ray of Talentology talk about her experience of working at global organisations UniLever, Sky and Diageo. We enjoyed her talk so much that we invited her to London for a podcast session.

Employee Generated Content - The Marketers Secret Weapon

Employee generated content (EGC) is the standout new Marketing weapon for companies. Most buyers see through the automation and personalisation techniques used by organisations. Marketers have realised that promoting the people behind the brand shows a side of the business that is more accessible, real and unfiltered. However getting employees to support content creation can …

The power of story telling

The power of story telling “Do you document the bad times?” This was the question that somebody recently put to me at an event I attended. I wasn’t too sure what she meant at the time, but on speaking more, I found out she was talking about storytelling. When I founded my first company in …

Choosing the right internal communication tool

Social media is intertwining the customer and talent brand in such a way that organisations need to think more holistically about the way they manage their reputation across all brand touch points. Richard Branson is often quoted as saying ‘look after your people and they will look after your customers.’ Branson is one of the …

Employee Experience & The Future of Work

Employee experience (EX) describes the entire experience of your organisation from the perspective of an employee. It starts as a job seeker, then continues as a candidate, before on-boarding into a new employee. It touches retirement and even alumni. Each stage brings with it an expectation, one that has never been so driven by the …

Changing the employee advocacy agenda

Over the last 4-5 years we’ve been researching organisations that have launched employee advocacy programs, mainly to try and understand their initial motivations. It turns out that there are many different reasons, however it is fair to say that most are initially attracted by the Marketing benefits. A few listed below: Brand awareness. Employer brand …

Practical examples of employee content creation

We are often asked by prospective customers how they can practically use Visibly for content creation. So, for anyone thinking about Requesting a Demo to try our platform, I have listed a few ways that our existing clients are using Visibly to draft in their own employees in support of wider content creation strategies. Bearing in mind that …

My Charity Day

My Charity Day   “The country will not be a good place for any of us to live in unless we make it a good place for all of us to live in.”   — Theodore Roosevelt   Across the world millions of people need help socially, financially, economically and emotionally. I wasn’t aware just …

How can recruitment and employer brand functions get buy-in for employee advocacy?

Marketing and Communication functions are understandably nervous about launching employee advocacy programs. Fear of damaging the brand often outweigh the potential benefits. As a result, many recruiters and employer brand specialists find themselves being refused the possibility to leverage advocacy for their own needs.  <p><img src=”https://visibly.io//wp-content/uploads/2018/07/Social-brand.jpeg” alt=”” width=”1920″ height=”1280″ /></p> <ol> So how can recruiters …

How much does employee advocacy actually cost?

There’s a new Comms kid in town, and she brings promise of engaged employees and brand awareness on unparalleled levels. Not only that but the right kind of folk will, over time, fall in love with your organisation and everything you stand for. Welcome to the age of employee advocacy…. Needless to say you’re well …

Getting executive buy-in to an employee advocacy program

As organisations strive towards a less hierarchical structure it has become more commonplace for management to ask employees to pitch their ideas back into the boardroom. Not only is this a great way to increase employee ownership, it also cultivates an environment of innovation and sharing. Employees are on the front lines, talking with customers, …

What is employee advocacy?

First of all I have to be upfront, I am not a big fan of using the term ‘Employee social media advocacy when communicating the concept to employees.’ If you work in Marketing or Comms, you probably already know what it means, but to the average employee (the people you are trying to encourage to …

The deep rewards of gamifying employee advocacy

Have you ever wondered what makes games such as Tetris and Angry Bird so addictive? Psychologists have made a recent study into the subject. The answer is ‘micro-rewards’. These are the real time ‘feel-good rewards’ that gamers experience when finishing a level or collecting a bonus. The release of Dopamine before and during these key …

Breaking the HR-Comms-Marketing silo

Breaking down department silos has to be one of the best ways a company can improve efficiencies, increase output and build a brand. Technologies, if positioned correctly, can bring departments closer together, create joined up thinking and enhanced communications. With so many great software tools on the market (Slack, Jive, Mattermost, Chatter…Visibly 🙂 one would …

Employee advocacy - Key Questions to ask yourself

Before launching an employee advocacy program, it is vital that you ask yourself some key questions – Why? Who? What? Where? When? Why? Take time to identify desired outcomes of employee advocacy. For example, are you trying to drive more sales? Highlight positive brand perceptions? Increase employee referrals? Increase employer brand exposure? Overcome negative brand …

Humanising the brand with employee advocacy

Marketing departments know that to build a trusted brand, they need to deliver consistently on their brand promise. More recently, marketers have been using storytelling and ‘community’ to humanise the brand, thus building an emotional attachment. It’s this emotional relationship that turns buyers into loyal customers, and brand advocates. Think Apple, Lego and Nike. ‘Brand …

The benefits of employee advocacy

Connected, mobile, and deeply distrusting of traditional advertising, we are all performing due diligence and using peer to peer recommendation sites to validate brand research. This shift in behaviour is forcing organisations to deliver multi-channelled marketing, and align workplace culture with brand promise. Whether an employee, job seeker or potential customer, our communication channels are …

Build an army of brand ambassadors

Finding cost effective ways to source and hire talent is vital to every company’s success. Hiring and retaining talent affects every department and it’s people. However, sourcing the talent you need is getting harder – and this scenario is unlikely to change. This scarcity of skills has driven organisations to build employer brands – their …